Then I would reconsider my offerings based on how each group provides or does not provide business opportunities.
Anyway raising the price of the lifetime product is the simplest way to encourage price sensitive customers into recurring plans. If that doesn’t change their choice, revenue increases.
If you get good answers from that math, maybe it makes sense. But I'd wager that most business models don't have good numbers in such a scenario.
If your product is for business and production, I would simply remove the lifetime purchase option.