(The fact that private citizens _should_ have the same security expectations notwithstanding, corporations and governments have more legal clout)
I wonder how much energy it take to analyze 4k images 10 times a second?
By Jeremy Hsu
Unfortunately I wasn't able to find a non-paywalled link myself. This _appears_ to reproduce the article text: https://kbin.melroy.org/m/[email protected]/t/480211
All these ACR (automated content recognition) systems mix and match data from what they can see in your screen, with your IP address, with cookies you have on different devices... soy they can match different devices you own.
For example, AudienceX says about ACR [1]:
Second-Screen Experiences: Being able to synchronize content across connected devices is vital for successful advertising. ACR lets you do this by identifying the content that viewers engage with most on a primary screen (such as a smart TV) and delivering similar or the same content to secondary devices such as mobile phones or tablets.
[...] Automatic content recognition relies on two main types of technologies—fingerprinting and watermarking—to identify and analyze content. However, ACR technology can be broadly categorized into three main types. These include: Audio Fingerprinting [...] Video Fingerprinting [...] Digital Watermarking.
The Drum news site says [2]: Automatic content recognition (ACR) is a technology built into smart TVs that allow the set to see or hear what is being played on the television. [...] ACR gives advertisers the keys to go beyond impressions, to understand who is watching and when. When paired with digital ad libraries, advertisers can find exactly where their ads ran – the hour, on what network or streaming service – and understand the exact corresponding impressions for the specific occurrence of their ads. [...] You can even go as deep as zip code, reading further between the lines about the impact of advertising at a local level.
Grapeseed Media, that works with agencies to provide technology and plans, says [3]: For example, let’s say your client is Nike, and you’re running a Connected TV campaign for Nike shoes. When a person sees your Nike ad on their CTV, you want to deliver a specific set of display banners to their mobile devices so that the next time they open up a browser on their phone, they see these banners.
One of the ways to do this is with ACR. You would contact an ACR vendor and give them all of the details of your campaign, and the ACR vendor would use their software to create an audience segment of people who have been exposed to your Nike shoe ad on CTV [Connected TV]. Then, they would send you that audience segment so you can target it with banners. Think of this data like a file that can’t be opened — you can see the title, but you can’t dive in. You can only upload it and target whatever is inside.
All of this happens in real-time...
Mountain advertising software company say that they know all the devices in your household and will match your "Connected TV" ad impressions with your visits from others of your devices... [4]So this is what they're doing with your info.
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0: https://www.theverge.com/2021/11/10/22773073/vizio-acr-advertising-inscape-data-privacy-q3-2021
1: https://audiencex.com/insights/automatic-content-recognition/
2: https://www.thedrum.com/opinion/2023/05/08/acr-data-the-key-measuring-more-just-impressions-ctv
3: https://grapeseedmedia.com/blog/programmatic-ad-strategy/
4: https://mountain.com/performance-tv/verified-visits/
Snark aside, it's like today's data scientists never heard of statistical sampling.
People usually replaced their TVs when they broke, which could be 6-8+ years. Nowadays as their already slow hardware becomes even more obsolete, streaming apps are no longer updated and start to break, new ones are not released, etc. they go ahead and buy a new one.
You also have to accept all kinds of crappy agreements, so you can be spied on and get served ADS (?!?!).
Not to mention even the most expensive TVs come with baffingly slow hardware and software. $2k devices can take 10+ seconds to load the menu with 4 options, where you can modify picture settings. Incredible.
A TV should be a display with inputs and nothing more IMO.
Smart boxes are cheap and much faster than even the most expensive TVs, and they can be replaced inexpensively when eventually they become obsolete.
For a long time I pulled the network cable from my TV after I got tired of getting bombarded with changed ToS agreements, firmware updates and home screen ads. Now I have it on the network again just because I wanted to control the source from my PC, but it's still blocked from the internet on the firewall. Go ahead and make snapshots you stupid little TV.