ACR opt-ins are not presented to end-users with a clear statement of what the opt-in means or what will happen with your data from your device and are often presented as turning on "personalization" (generally, for advertising purposes).
The various TV or tv-related device manufacturers use different names for "ACR," so you'll need to decipher what your manufacturer calls this to disable the feature. Consumer Reports has a useful guide covering multiple brands on how to turn off ACR: https://www.consumerreports.org/electronics/privacy/how-to-t...
If you find that your device has already been opted-in, you can disable the selection, and submit a request to have your device's information removed in some jurisdictions. You can also select to have your device's identifier id (e.g. "PSID" etc) reset from the device before performing a full factory/configuration reset of the device and setting it up again. If you fully reset the device, you'll want to watch out for the ways the manufacturer will try to get you to opt-in during the setup process. Many people have ACR-turned on without knowing.
Adding a few more opt-out guides:
https://www.tomsguide.com/how-to/stop-your-snooping-smart-tv...
https://www.zdnet.com/home-and-office/how-to-disable-acr-and...
It's also worth firewalling, or at least using dns-based blocking, any "smart tv" type devices on your network. Some of them even do periodic scans of your network and send that information to the manufacturer when they "phone home."
So in addition to the complete destruction of personal privacy and the normalization of the panopticon, it's also making you materially poorer. But hey, at least ads are more relevant, sorta, almost, sometimes!
It is mind-boggling that there is no uproar over this. Of course, if the EU were to make a fuss, Americans would be all screaming "it's over-regulating!".