Once I started noticing this I can't stop seeing this almost everywhere- almost every news article, scientific paper, etc. will make clearly inappropriate inferences about a phenomenon based on the exact same mistake of confusing the average for a complete description of a distribution, or a more nuanced context.
Just a simple common example, is the popular myth that ancient people died of old age in their 30s, based on an "average life span of ~33 years" or such. In reality the modal life expectancy of adults (most common age of death other than 0) has been pretty stable in the 70s-80s range for most of human history- the low average was almost entirely due to infant mortality.
The above example is a case where thinking in terms of averages causes you to grossly misunderstand simple things, in a way that would be impossible even with basic common sense in a person that had never encountered the idea of math... yet it is a mistake you can reliably expect people in modern times to make.
The author portrays this as a major flaw in neuroscience, but it seems like a natural consequence of Newton's flaming laser sword; why theorize about something that you can't directly measure?
There is an even lower level problem that deserves more thought. What timebase do we use to average, or not. There is no handy oscillator or clock embedded in the cortex or thalamus that allows a neuron or module or us to declare “these events are synchronous and in phase”.
Our notions of external wall-clock time have been reified and then causally imposed on brain activity. Since most higher order cognitive decisions take more than 20 to 200 milliseconds of wall clock time it is presumptuous to assume any neuron is necessarily working in a single network or module. There could be dozens or hundreds of temporally semi-independent modules spread out over wall clock-time that still manage to produce the right motor output.
https://search.worldcat.org/title/The-end-of-average-:-how-w...
[0]: https://www.thestar.com/news/insight/when-u-s-air-force-disc...
Thus neuro science is bad everywhere in the Universe.