The EU has been clear for years they're fed up with the behavior of big tech with some of those things. If you don't want to listen, you have to feel the consequences. Easy as that.
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I can understand GDPR (and I'm no lawyer) but the whole of 'American Tech' can't?
This argument is strange to me. If a local road changes its speed limit and on the same day the new limit takes effect, I get pulled over for driving too fast, that seems expected?
I guess I could see the argument that the companies don’t have enough time to make the necessary changes to adhere to the law, but then you should be advocating for the law taking effect at a later date rather than regulators being slow to issue fines when they are in full effect.