You've joined a startup as their growth lead and you don't know the answer to this?

Why would a consumer that isn't part of a business need to generate UI designs?

Build a community around your product and get people to join. Bring in people with good amount of followers in the UI UX space. There are many prominent UX ppl who make videos on YT who also happen to work at tech companies and act as mentors to lots of ppl who want to get into UX.

You probably want next gen of UX designers who are probably looking for work and if your product is actually good/revolutionary you can set some kind of new paradigm as to how to do UX in this new way. You know, people who are hyped about AI and new tools.

That's a difficult one. Here's what I would look at...

- Keyword research. What are people looking for.

- Content marketing i.e. blog posts, tutorials

- Google Ads

- A free widget, something to attract links.

- Cross posting interesting content to subreddits i.e. design

- Youtube - creating content or sponsoring content.

- Outreach - depends on your market but maybe linkedin.

- Buying high traffic websites and integrating the content into your own site.

I've had decent success with growthmentor.com for this kind of stuff. I'm in no way affiliated with them, it's just a solid community.

Who is your audience for the product?

Go communicate wherever they listen.