The main issue seems to be that the current signup doesn't offer targeted job alerts. Consider allowing users to filter jobs first, then offer a "Save this search". This way, users know they'll get relevant jobs instead of everything.
codingdave
You need to reverse perspective - don't assume people will sign up and then ask "Why not?" Instead, assume you are one of a thousand ways people are trying to get us to sign up for something today, and ask yourself what is truly unique that makes you stand out from the pack.
If you think about it that way, you'll see that what you have right now is just another jobs site. A dime a dozen. Make something new, then expect signups.
mmarian
There's no explanation as to why someone should sign up. Maybe mention that most of the jobs get filled within 3 days or something like that.
reyml
we are over saturated with emails, newsletters and cookie dialog boxes are the worst part of internet
Suggestions:
- Add more CTAs (calls to action) to subscribe, like on each job listing: "Get more jobs like this delivered to your inbox."
- Before signing up, people often want to see a sample of what the emails will look like. (Of course, make sure the emails provide a lot of value.)
- Explain how often the emails will be delivered; make it adjustable.
- Explain how easy it is to unsubscribe; how emails are not sold.
- Offer other incentives to sign up. Like send a guide to applying for international remote positions, and how to handle taxes after getting one.
Here is a good example email list that convinced me to sign up: https://theintelligence.com/windows-cw
I actually signed up after seeing the CTA at the bottom of an article like this: https://www.computerworld.com/article/2098433/arc-browser-fo...