> Recipe sites are convoluted with ads and articles used for search engine optimization. We want a minimalistic way of storing the recipes that we like and want share and to be able to read from my phone while working in the kitchen.

Well... I understand your point of view and good intentions, but... IMO you should read this article first: https://news.ycombinator.com/item?id=40184673 / https://theluddite.org/#!post/google-ads

Cheers!