Online identify verification is hard. Financial apps rely on verification to meet their KYC/AML obligations. In years past, a selfie photo was sufficient, but sophisticated fraud entails that we must now ask users to perform actions while their identity is being verified.
Where there is a problem, there is also opportunity. Identity verification is ripe for commoditization as adtech. We have partnered with Mountain Dew to help users protect themselves from identify theft by asking them to perform fun, brand-aware actions during the IDV process.
Due to the revenue generated from our sponsorship partners, we can actually pay apps to include our technology, even if they don't need it. This enables revenue potential that would be impossible with the traditional app-pays monetization model.
Whether its success rate is 50% or 95%, the percentage where it doesn't work is always (obviously!) going to predominantly be made of people who are already at some disadvantage in society. The people who are already more likely to be having a shit time are going to have the shittiest time getting forced to deal with this crap. Then all the people who fit the parameters can say "oh, it always works for me". Cool.
When making a reference, it’s helpful to link to some information that helps people find and understand it. Like you did with the song later on.
https://www.youtube.com/watch?v=GPII9cfFe34 (exact bit is at 53 seconds)
I bet my boss never gave the same advice to male engineers (I can think of some particularly dour dudes we had, but you don't know them so it wouldn't be as funny imagining them going to the server team with a big, friendly smile on their face), nor did the lady at the design team ever complain that male engineers didn't smile enough when they spoke to her. Just me.
I don't have a Bitchy Resting Face. It's all lies.
[1] MOST ACTING EVER - Main Prem Ki Diwani Hoon Review
- user-presence detection systems that can't see you if you have dark skin (Apple FaceID has/had this problem)
- the high rate of false positives with the facial recognition systems police use at protests
- driver drowsiness detection that can't tell the difference between a sleepy driver and someone with a narrow eye shape
I suppose I'm probably in a tiny minority here, but I think I'd be pretty happy to see online identity get harder (which I think is what will happen, with better and cheaper spoofing).
There are a very few entities I actually want to be able to verify my identity. For everyone else I'd much prefer to go back to the default-anonymous internet of the late-90s.